¶ … Company's Head of Corporate Communications Siemens is a company which is extremely noble in its place in the world and in business. Siemens is a company which really is making the world, a greener, safer and more sustainable place to live and to do business. Siemens is a company which can be of an enormous asset when it comes to empowering other firms to engage in business activities with a higher level of stability and aplomb. Facebook is a powerful tool for Siemens to strengthen relationships with existing partners, meet new partners, and to extend its presence on the web in the exact manner that Siemens chooses.

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One of the ideal aspects of Siemens' usage of its Facebook page is that it is able to consistently post a few times a day. Many other companies can't even seem to manage that. Establishing a consistent presence on Facebook is half the battle. Another really positive aspect is that many...

A lot of people don't know the basics of what Siemens does and the Facebook postings help to bridge that gap. This helps the company of Siemens generally seem more accessible and more transparent, two qualities which are ideal. Another beneficial aspect of the current way the Facebook profile is being used is that every time a bit of information is posted; it is always posted with a picture. This is so crucial; posting with photographs cannot be underestimated. Postings with photographs almost always receive significantly more attention than ones which do not have photographs. Furthermore, because so many of the posts have pictures attached to them, it helps clients and potential clients better understand what the company is all about, and how working with Siemens can offer extreme benefit. Finally, nearly all of the posts have a strong synergy with the Sustainability Report. This synergy isn't perfect,…